“When you show me Love, I don’t need your words. Yeah, Love ain’t a thing, Love is a verb…you gotta show, show, show, show me , Love is a verb.”  Great lyrics by John Mayer that try to define what we are to do with this word called LOVE.

Even though Love is technically listed as a noun in the dictionary and is defined as “an intense affectionate concern for another person”, people are compelled to show their love and affectionate concern through action which is a verb and Valentine’s Day is one of the most popular days to do that.

In fact, this year people will spend over 13 billion dollars on cards, candy, flowers, jewelry and more. The average person will spend $116.  February 14th is so important to women that 53% said they would end their relationships if they didn’t get something for Valentine’s Day!   Heads up guys, Love is a verb!

And while it’s important to show love to each other on this day – especially your “most significant other”, these expressions of love can be fleeting as the flowers die, the chocolate is eaten and the jewelry and gifts can lose their luster. What we are really seeking are expressions of love that have a deeper meaning and go beyond feelings.

Real love means loving when we don’t feel like it, or when it’s inconvenient, or when it costs more than $116. Making life decisions that express our “intense affectionate concern for another person” demonstrates a commitment that is much more than how we feel about someone on one day. Marriage is a great example of that deeper expression as we have the opportunity to show our love by making good decisions every day to ensure that the “affectionate concern” we feel for our loved ones is demonstrated.

One of the best financial decisions we can make to show our loved ones we love them… is to buy Life Insurance. Life Insurance will provide financial security so our loved ones are taken care of ,if we die prematurely. It shows our “affectionate concern” – even if we are gone. The Life Foundation has created the  www.insureyourlove.org  website to raise awareness and motivate  those who haven’t yet bought life insurance - or don’t have enough-  to show their love by making a commitment that demonstrates that love in a lasting way.

We would love to help you with that. Give us a call. Because Love ain’t a thing -Love is a verb.

Will Adamczyk is a Certified Financial Planner professional with Ramsburg Insurance & Financial Services, He focuses on Retirement  and Income Planning for the Baby Boomer generation.

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